コロナ禍で変化した求職者の検索・応募傾向とは

コロナ禍で変化したお仕事探し

女性の非正規雇用者数は増加傾向へ

コロナ禍で対人サービスで働く割合の高い非正規雇用で働く女性や子育てをしている世帯の女性への影響は大きく、2020年4月に大幅に減少。その後増減を繰り返していましたが、直近は増加しています。

※出典元:総務省統計局 「労働力調査」長期時系列表1 b-3 雇用者 【 年齢階級,雇用形態別 】 -全国(非正規の職員・従業員)

家庭・子育ての両立ができるお仕事が人気に

非正規で働く女性が増えていくとともに、「主婦(ママ)・主夫歓迎」や「家庭や子供の用事でお休み調整可」フラグを設定している案件に応募が集まっています。

※バイトルの掲載案件 ・応募データから算出 ※応募効率=応募 ÷ 案件の応募倍率にて算出
※フラグ設定あり応募効率:各月該当フラグ設定なし案件の応募倍率を 100 としたときの該当フラグ設定あり案件の応募倍率
※主婦(ママ)・主夫歓迎:主婦・主夫を積極的に採用する案件/家庭や子供の用事でお休み調整可:家庭や子供の用事でお休みが調整可能な案件
※「バイトル」はディップ株式会社の登録商標です。

特徴フラグ検索からみるお仕事探し

特に身なりに制限なく働ける職場への検索が増加

高校生は、アルバイトをはじめるにあたって不安を和らげる「友達と一緒に応募」「研修制度」、
大学生は「 ネイル 髪型 ・髪色/ピアス」のおしゃれを楽しみながら働ける職場の検索が増えています。

※2019年11月、2021年11月、2022年11月のバイトルデータにて算出
※2019年比、2021年比ともに検索ボリュームが増えている特徴フラグは色付け
※大学生、その他学生:現在の職業が「大学生」「大学院生」「短大生」「専門学生」の会員の検索結果よりの会員の検索結果より作成
※Raise the salary:1年前と比較して、給与が 1 円以上UPしている求人
※「バイトル」はディップ株式会社の登録商標です。

フリーター・主ふ層は 職場待遇 ・環境の関心が高い

新型コロナウイルスの感染拡大前の2019年と比較し、アルバイトを通してスキルが身につくお仕事やライフイベントの有無に関わらず、お仕事に復帰できる環境が整う職場を探す傾向が強まっています。

※2019年11月、2021年11月、2022年11月のバイトルデータにて算出
※2019年比、2021年比ともに検索ボリュームが増えている特徴フラグは色付け
※フリーター:現在 の 「 アルバイト 」「 無職 」/ 主婦 ・主夫:が「パート」「主婦・主夫」の会員の検索結果よりの会員の検索結果より作成
※Raise the salary:1年前と比較して、給与が1円以上 UP している求人
※「バイトル」はディップ株式会社の登録商標です。

コロナ禍で変化した仕事探しのスタイルは継続

コロナ禍で注目が高まった「WEB選考完結OK 」、営業時間短縮などで求職者ニーズが高まった
「副業・W ワーク OK 」は、フラグ設定なし案件よりもフラグ設定あり案件の方が応募効果が高い。

※バイトルの掲載案件 ・応募データから算出 ※応募効率=応募 ÷ 案件の応募倍率にて算出
※フラグ設定あり応募効率:各月該当フラグ設定なし案件の応募倍率を100としたときの該当フラグ設定あり案件の応募倍率
※WEB選考簡潔OKフラグは、2020年6月末に新設された特徴フラグ
※WEB選考完結OK:WEBで選考が完結可能な案件/副業・WワークOK:副業・Wワークを認めている案件
※「バイトル」はディップ株式会社の登録商標です。

特徴フラグ別応募効果

給与手渡し/髪型自由/未経験歓迎への需要増加

特に1件あたりの応募数の多い特徴フラグの中でも「未経験・初心者歓迎」フラグは、新型コロナウイルスの感染拡大前よりもフラグ設定案件の応募効果が高まっています。

※2019年1月、2023年1月のバイトルの 掲載案件 ・応募データから算出
※応募効率=応募÷案件の応募倍率にて算出
※各フラグ設定なし案件の応募倍率を100としたときの該当フラグ設定あり案件の応募倍率
※給与手渡しOK:給与の手渡しが可能な案件/髪型・髪色自由:髪型・カラー自由の案件(いずれかの要素を満たしている場合に使用可能。但し 経験・資格 欄にどの要素を満たしているかを明記)/未経験・初心者歓迎:未経験・初心者でも積極的に採用する案件
※「バイトル」はディップ株式会社の登録商標です。

応募効果を高める要素の1つ「自分らしい恰好」

自分のすきな恰好でお仕事をしたいと考える求職者も多く、「ピアス/髭/ネイルOK 」は新型コロナウイルス感染拡大前よりもフラグ設定案件への1件あたりの応募数が増えています。

※2019年1月、2023年1月 のバイトルの 掲載案件 ・応募データから算出
※1検索あたりフラグ設定あり案件の応募=応募 ÷ 該当フラグの検索数にて算出
※ピアスOK:ピアスを可としている案件/髭 (ひげ)OK:髭を可としている案件/ネイルOK:ネイルを可としている案件
※「バイトル」はディップ株式会社の登録商標です。

※本資料はディップ株式会社独自調査による結果をまとめたものであり、掲載されている内容について充分に注意を払っておりますが、真実性、合法性、安全性、最新性等について保証するものではありません。当該記事の閲覧に起因する損害につき、当社は一切の責任を負いかねます。

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